Online Advertising in 2017
When you think of online advertising, what comes to mind?
• A single ad running on all media platforms?
• Instagram, Facebook, Youtube, Pinterest, Twitter?
• Annoying Pop-up ads that everyone hates?
Unfortunately, the majority of business owners are still advertising their businesses like it is the year 2000. Most people think that creating a business Facebook page will suffice and bring home the gold; and in 2005 that might have worked. Now, however, social media has exploded into a figurative highway to reach potential customers. The mistake most business owners are making is this... Business owners are not following where the consumer attention is going. And in marketing, placing importance on consumer attention and not impressions is all the difference.